Green Data Centers Session

Confronting Today’s Data Center Challenges -- Lean, Green and Mean!
Presented by Robert McFarlane, Principal Data Center and Financial Trading Floor Consultant

We cut through the mystery and debunk the current marketing hype as data center guru  Robert McFarlane brings his 35+ years of experience into play to explain what you should know to evaluate the things that facilities and your engineers may be telling you to do.  McFarlane helps you arrive at what specific solutions will prove most cost effective for you, so can confidently gain buy in from upper management. Attend and discover how to:

• Make your existing data center work longer than it was supposed to, particularly with higher density hardware
• Dissect your current power and cooling problems: is it a matter of simply poor air delivery or another bottle neck that is causing your current power consumption headaches
• Define what a ‘green’ data center really means, and if the solutions and products you see advertised are the real deal or just a lot of smoke 'n mirrors. And of course, what kind of costs are associated with truly ‘going green’, and if your anticipated ROI is worth the frustration
• And more